Industrial marketing solutions for manufacturers

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Manufacturers' agent and manufacturers' rep existing network evaluation

Industrial marketing projects

Koch Group consultants are concerned with ensuring our manufacturing clients have developed strong, performing, networks of agents or reps. Often, a manufacturer's group of agents has been assembled by a variety of haphazard means, such as just receiving a letter offering representation, offering the territory to a friend or relative, providing exclusive rights to a territory to an agency they have never met, or many other unique methods.

Since the agency that represents a manufacturer is a direct extension of the manufacturer in a particular territory, it is critical to assemble a network of agents that are professional, sell complementary lines, call on a good cross section of target companies, and are interested in a long-term relationship.

Koch Group consultants interview a manufacturer's agents/reps to determine if they meet the key criteria for a highly successful agency. Typically, we discuss their situation with them for 1 to 2 hours. We also determine how our client is supporting them in their selling and marketing efforts in the territory. We create a detailed dollar value of the territory potential and determine how well an agency is working toward the potential that exists. We then analyze the obtained information and report to our clients, providing conclusions and recommendations for current and future actions.

Our recommendations often become a "road map" for our clients' agent development and support activities for many years. Sometimes, that "road map" requires agency recruitment, replacement, or just improved agency support activities. Our goal is to assist our manufacturing clients develop the highest producing agent network possible for the budget available.

Industries served

Auxiliary plastics equipment manufacturer for injection molding industry
Banquet and occasional table manufacturer
Crystal, oscillator and filter manufacturer
Daylighting products, alternative to skylights, inventor and manufacturer
Electric thermo-cable manufacturer
Ferrous foundry - gray iron
High heat components/heating elements manufacturer
Industrial burner manufacturer
Metal corrugator
Metal roll former
O-ring, rubber seals and gasket distributor
Paper converting machinery and material handling equipment manufacturer
Precision printed circuit board drilling equipment manufacturer
Printer providing custom product identification products
Specialized metal stamper
Specialized rubber gasket material manufacturer
Temperature sensing device manufacturer
Tubular brass plumbing manufacturer
Waste recovery company

Cost Range: $2,000 - $8,500

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Contact us if we can help your organization's manufacturing members by sharing our "hands on" industrial marketing expertise. We have over 30 years experience in working with manufacturers' agents. Please use our contact form, email us at info@kochgroup.com, or call us at 630-941-1100.

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