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> Our Projects > Manufacturers' Agent
Selection
Manufacturers' agent and manufacturers' rep identification, interviewing,
selection and contracting
Industrial marketing projects
Koch Group consultants have been assisting our manufacturing clients
partner with high performance manufacturers' agents or manufacturers'
reps for over 30 years. We have developed proprietary systems to analyze
a manufacturer's sales by market segments and niches and target the geographic
areas of the country where they should be selling successfully. Basically,
the highest potential target markets are determined.
We then contact industrial manufacturers' agents in a selected area,
whether by state, MANA or ERA
territory, or metropolitan area and screen potential agents to determine
a good fit for our client, the principal, and the agency.
Final agencies are selected for face-to-face meetings that take place
in their territory. Most clients have at least 6-8 agencies to meet with and
evaluate. After the meetings are finished, we assist the principal determine
which agencies "fit" best with them. We also help contract with the selected
agency. Finally, we help our manufacturing clients "manage" the agencies
to get the best possible results for both the manufacturer and the agency.
Industries served
- Crystal, oscillator and filter manufacturer
- Custom foam fabricator and converter for engineered applications
- Custom gasket producer
- Custom medium-large axle manufacturer
- Daylighting products, alternative to skylights, inventor and manufacturer
- Deep draw metal stamper
- Electronics design and engineering firm
- Ferrous foundry
- Frequency control device manufacturer
- High-precision machining for semiconductor industry
- High temperature heating elements manufacturer
- Industrial equipment heating element and sensor manufacturer
- Injection molder specializing in engineered resins and unique processes
- Metal corrugator
- Metal roll former
- Nonferrous investment caster
- Oil field equipment, specialty heavy vehicles, and pipeline welding
equipment manufacturer
- Paper converting machinery and material handling equipment manufacturer
- Plastic injection molding ancillary equipment manufacturer
- Precision machinery manufacturer for semiconductor industry
- Printer providing custom product identification products
- Specialized metal stamper
- Specialty industrial fluids manufacturer
- Specialized rubber gasket material manufacturer
- Temperature sensing device manufacturer
Cost Range:
$10,000 - $35,000
Next:
Manufacturers' agent - existing network evaluation >>
Previous: << Market research and
planning
Contact us if we can help your organization's
manufacturing members by sharing our "hands on" industrial marketing expertise, especially in the area of manufacturers' agents. Please
use our contact form, email us at info@kochgroup.com,
or call us at 630-941-1100.
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Koch
Group, Inc.
240 East Lake Street, Suite 300
Addison, Illinois 60101
Phone: 630-941-1100
Fax: 630-941-3865
Email: info@kochgroup.com |
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