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Working with manufacturers' agencies - wills and will nots

Introduction

Koch Group has specialized in recruiting high performing industrial manufacturers’ agents since the early 1970’s. Our decades of experience working with agents has encompassed:

  • evaluating the performance of our clients’ existing manufacturers' agent networks,
  • providing our clients with action recommendations for improving agency or representative performance,
  • defining and evaluating U.S. market potential to prioritize market segments and geographic territories for agent recruitment activities,
  • identifying and profiling potential manufacturers’ agents,
  • contacting and telephone screening thousands of agents or reps to determine their potential suitability for our clients’ specific needs,
  • preparing clients to work with, and correctly support, manufacturers’ agents or manufacturers' reps,
  • interviewing in-person many hundreds of agencies to determine how they “fit” a client’s specific needs,
  • assisting our clients with final agency selection,
  • helping clients develop appropriate agency contracting, and
  • providing agent network management assistance.

Koch Group’s industrial marketing interactions with manufacturers who are seeking to improve or establish a manufacturers’ agent network have repeatedly taught us that many manufacturers do not have a clear understanding of what manufacturers’ agents are, how they function, and the benefits working with a high performing agency can provide.

Clicking on the following appropriate link will take site visitors to the information desired. Koch Group's experience working with agents and reps has helped us to develop:

  • an accurate definition of what industrial manufacturers’ agents are,
  • what activities manufacturers’ agents will normally undertake, and
  • what activities agents will not typically undertake.

This information is based on Koch Group’s first-hand experiences working with agents and the input that we have obtained from both the agents and manufacturers we have interacted with over the last 35+ years.

Click on any of the following pages to learn more about what an agent is and what an agency will, and will not, do for their principals:

As independent businesspersons, a manufacturers’ agent must make decisions daily that impact their business and provide the most ongoing benefit to their agency.

See how Koch Group's decades of agent expertise can benefit your organization's search for, or use of, manufacturers' agents.

Related industrial marketing tips

Koch Group has over 35 years experience working with high performing manufacturers' agents. If you would like more information about our industrial marketing services for manufacturers and industrial service providers, please use our contact form or email us at info@kochgroup.com.

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Koch Group, Inc. - Industrial Marketing for Manufacturers

Koch Group, Inc.
Industrial Marketing Solutions For Manufacturers
129 Fairfield Way, Suite 219
Bloomingdale, IL 60108
Phone: 630-941-1100
Email: info@kochgroup.com

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* all Koch Group at 1-630-941-1100 for an analysis of your sales personnel and manufacturers' reps.

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Getting started


Getting started