Industrial marketing solutions for manufacturers

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Competitive analysis

Industrial marketing projects

The toughest activity many small and mid-sized manufacturers find themselves faced with is an accurate understanding of their competitors. Often, they harbor incorrect ideas about their competitors.

Koch Group consultants work with our clients to determine the identity of key competitors. We contact selected competitors to obtain a variety of information via the telephone and request marketing literature. We will visit a competing manufacturers plant to obtain a tour. We often interview distribution participants — distributors, dealers, and agents to obtain information about competitive products, market trends, competitive selling activities, and typical promotional activities. We attend trade shows to obtain competitive market intelligence by interviewing competitor booth personnel. Third party reference materials, both electronic and hard copy, are referenced to obtain competitive information. Web sites can often be a good source for some types of competitive information.

While most competitors are careful not to reveal pricing information, it can sometimes be obtained from a variety of sources.

Once needed information is obtained, it can be determined whether the company is truly a competitor, a partial competitor, or a company that must be reckoned with and strategy and tactics can be developed to effectively compete.

Industries served

Brass foundry - seamless plumbing tubing manufacturer
Crystal, oscillator, and filter manufacturer
Daylighting products, alternative to skylights, inventor and manufacturer
Electrical relay distributor and solenoid manufacturer
High-end custom wallcovering manufacturer
High-precision machining for semiconductor industry
Horse, livestock, and semi trailer manufacturer
Industrial electric heating device manufacturer
Industrial ink manufacturer
Light industrial construction equipment
Medical monitoring equipment manufacturer
Mine, quarry, water well drilling equipment manufacturer
Precision printed circuit board drilling equipment manufacturer
Specialty heavy vehicles manufacturer
Steel wholesaler, metal lithographer
Valve and machined products manufacturer

Cost Range: $5,000 - $35,000

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