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Competitor analysis

Industrial marketing services

Koch Group, Inc. is an industrial marketing consulting firm that was founded in 1967. We specialize in providing consulting assistance and industrial marketing solutions to small and mid-sized manufacturers and industrial service providers nationwide.

Competitive analysis is an area for which most small and mid-sized manufacturers will require consulting assistance. Most of the small and mid-sized manufacturers Koch Group consultants have helped over the past 30+ years had not carefully evaluated or analyzed their competitors prior to our involvement.

Koch Group conducts unbiased evaluations of competitors’ strengths and weaknesses by performing research to determine a variety of critical competitor information. This research will typically include identifying some, or all, of the following:

• Ownership structure,
• Years in operation,
• Location of production facilities,
• Key products and services offered,
• Markets and segments served,
• Distribution used (agent, direct, distributor, combination, or other),
• Breadth of distribution (regional, national, international, other),
• Trade shows exhibited or attended,
• Trade publication advertising,
• Reported financial information,
• Web site performance based on keyword phrase searches,
• Marketing messages contained in their marketing literature, brochure(s), or web site,
• Marketing message appropriateness,
• Current financial condition, sales, and employee count,
• Web site performance and the web site’s ability to drive traffic to the company, and
• Other information revealed by analyzing obtained information.

Specific pricing is not typically evaluated because of its subjective nature and that the stated discounts may or may not be accurate, or may vary by end-user or customer.

Koch Group consultants use the industrial market research information obtained to profile each competitor, providing our clients with an assessment of strengths and weaknesses, or at least vulnerabilities and potential opportunities. We then compare the attributes of profiled competitors to those of our client to determine areas where our client has, or may have, a definable business advantage or disadvantage. We then work with our client to maximize their advantages and minimize their disadvantages, based on the competitor profile data.

Koch Group performs competitive analysis to provide small and mid-sized manufacturers with action recommendations that will help focus their responses to competitive market factors. Common action recommendations center on developing market potential, marketing of specialized production capabilities, developing or optimizing promotions and promotional materials, and developing new or utilizing more effectively existing distribution. We then structure these action recommendations as planned marketing programs and incorporate them into the client’s ongoing marketing efforts.

Koch Group consultants have provided industrial marketing consulting services and solutions to our manufacturing and industrial service clients for over 30 years. We understand manufacturing processes and have assisted clients operating in a wide gamut of industries, markets, and market segments. Koch Group has the background and experience to provide solutions to your industrial marketing problems. Call us today at 630-941-1100 to discuss how we can assist you!

If you would like more information about the industrial marketing services we offer to manufacturers. Please use our contact form, email us at info@kochgroup.com, or call us at 630-941-1100.

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