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Desk market research sources

How big is the market for a manufacturer’s products? What are the new trends? Who can buy a manufacturer’s products or services? Who are the major competitors?

Answers to questions like these are available through desk market research. Review the desk market resources below and begin obtaining the market answers your manufacturing firm may require.

Your Own Company
Interview your employees and agents. Examine existing company records for market and application information.
Libraries
Utilize the services of University, Community College, Public, Industry Associations, and Private company libraries. Ask for assistance to perform market research.
Government Publications
U.S. Census data, SIC code data, NAICS code data, U.S. Industrial Outlook, Statistical Abstract, and 10,000+ other publications from the Government Printing Office.
Trade Associations
Produce membership rosters, directories, industry research data, and other very focused industry information.
Industry Experts
Examine Publications. Utilize Information Retailers. Interview Researcher's published articles.
Directories
Examine state manufacturing and service directories, Thomas Register, Regional manufacturing directories, Telephone company publications, and the Yellow Pages themselves.
Computer Resources
The Internet, CD-ROM products, ThomasNet On-Line, PC disk products all provide excellent market research opportunities.

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Field market research sources

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