Industrial marketing solutions for manufacturers

Home > Marketing Tips > Field Market Research Sources

Field market research sources

The market has the answers you need to determine what actions must be taken to ensure a company’s marketing and sales destiny. Manufacturers and industrial service providers require up-to-date market information to make the right decisions for their firms.

Please review the excellent sources of field market research listed below:

Existing Customers
Provide market requirements, competitors, trend information, distribution channels utilized, and other key data.
Competitors
Can provide markets served, associations used, technology employed, products sold, pricing data, promotional activities utilized, and distribution channels used.
Distribution Participants
Agents, Sales personnel, Distributors, Wholesalers, Countermen, and End-Users can all supply a myriad of excellent market research information.
Suppliers
Can pinpoint new materials being used, new processes, competitive strategies, compliance issues, and trend information.
Industry Experts
Can identify trends, new technology, new materials, and new applications.
Trade Shows
Attendance and/or participation in both competitor and customer trade shows can yield excellent, up to the minute, market research information. Listen, observe, interview, and record information provided.
Interviews
Can supply vital, current, market research information when conducted with decision-makers, potential customers, and distribution participants.

Related industrial marketing tips

Desk market research sources

If you would like more information about our industrial marketing services for manufacturers and industrial service providers, please use our contact form or email us at info@kochgroup.com.

	Koch Group, Inc. 240 East Lake Street, Suite 300 Addison, Illinois 60101 Phone: 630-941-1100 Fax: 630-941-3865 Email: info@kochgroup.com
Copyright ©1999-2008 Koch Group, Inc. All rights reserved.

See how market research will benefit your manufacturing operation. Call Koch Group at 1-630-941-1100.

Fill out our contact form.