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Industrial brochure development

Industrial marketing services

Koch Group offers a wide range of industrial marketing services to smaller manufacturers. Since the mid-1970s, we have developed industrial brochures that are geared to responding to the needs of the market, or markets, to be served by a particular client. The industrial brochure needs for custom component, or fabricated product, manufacturers or industrial service providers are definitely different from the brochure needs of a real estate agent, a bank, or a retail operation.

• Good industrial brochure characteristics
• Brochure planning
• Initial brochure development
• Industrial brochure production
• Post production activities
• Our unique industrial brochure development services

Good industrial brochure characteristics

Most manufacturers require an industrial marketing brochure that:

• Is visually attractive.
• Is easy to understand.
• Provides the necessary information so a reader can qualify the manufacturer as a potential vendor.
• Can be used to educate existing and potential customers about their products or services.

The end-users of products or services offered by the manufacturer want a brochure that:

• Readily identifies the manufacturer and what they offer.
• Identifies whether this manufacturer can provide the needed services, or components, or products they may require.
• Provides the messages to them that confirms this manufacturer sounds like a vendor that should be considered by them.
• Fits easily in their files.
• Answers their questions on whether this manufacturer or industrial service provider should be further investigated as a potential vendor.

Our goal is to merge the two sets of goals into printed document that works for both sides of the selling equation - seller and buyer. Koch Group has developing industrial brochures since the early 1970s as materials needed to supplement required marketing plan activities, or just as stand-alone pieces.

Koch Group industrial brochure developers help our industrial and manufacturing clients conduct brochure: planning, development, production, and post-production activities.

Brochure planning

Before a manufacturer can design and print a brochure, they must consider and address a number of key planning questions. We believe these brochure planning considerations include:

• Determination of the brochure’s objective.
• Identification of the target audience.
• The key messages the manufacturer wants to include.
• The key messages desired to be communicated by target audience members.
• The brochure development budget.
• The brochure production budget.
• Development and production deadline.
• The intended use of the brochure.
• Real benefits offered by company, products, or services.

Koch Group consultants work through these key considerations with client management before brochure development can begin. Most clients find it difficult to develop real benefits and we work hard with them to achieve that important goal. Quite often, we write them with management input.

Initial brochure development

Once Koch Group consultants finish working with client management on the brochure planning issues, we begin addressing key design and development considerations. These key considerations include:

• Graphic design of the brochure.
• Ensuring the ownership of brochure design and artwork.
• Selection of royalty-free or purchased artwork or illustrations.
• The physical characteristics of the developed brochure.
• Draft and final layout.
• Text development including messages and benefits.
• The proper use of space so the brochure looks professional.
• The use of, or need for, professional photography services.
• Eventual advertising coordination.

Koch Group consultants offer a unique benefit to our clients that wish to develop an industrial brochure. Many times we qualify potential target accounts, or call their existing customers to find out what they require in a successful vendor. These desires translate into the brochure messages for those items that can be achieved by a particular client. The text we write for brochure content is geared to reflect positively on our clients and describe many of the most sought attributes of a successful vendor serving a particular market segment.

Industrial brochure production

Once the graphics, text, and print font have all been finalized, it is time to get the brochure printed. We are not printers, but we understand the key considerations that must be addressed when selecting a printer to finish the brochure. We work through all the printing options with our clients so they know what to ask prospective printers and what their answers may really mean.

There are a number of key items you need to consider before the brochure is submitted for production. These include:

• Proofing the piece properly.
• The use of dating vs. coding on the finished piece.
• Simple folding vs. complex folding costs.
• The advantages of trying to use combination runs.
• The use of standard vs. special or custom colors.
• Scheduling the piece for winter printing, if possible.
• Banding instructions for the printer.
• Shipping weight and distribution options.
• Box size vs. brochure size.

Post production activities

Often, a manufacturer gets a brochure printed for an upcoming trade show and that may be about it. It is critical to use the new professionally completed materials in a planned series of activities to get a manufacturers name in front of intended target companies.

We help set up and coordinate direct mail campaigns, work trade shows, set up before and after trade show communications programs and other necessary uses of printed materials to ensure their maximum benefit to a client.

Brochures don’t do any good collecting dust in the warehouse! We help our clients get them “out there” where they can work for them!

Our unique industrial brochure development services

There are thousands of advertising and print material developers in the United States. Why are the services that we offer to develop an industrial brochure unique? Why consider Koch Group to develop your new or next industrial web site? Koch Group web site developers:

1. Only develop industrial brochures and/or manufacturing brochures.
2. Interview target market company personnel to determine what messages are required by those market participants to consider our clients as potential vendors.
3. Work with our clients to develop meaningful benefits, not features, which are of interest to target market companies.

To learn more about how Koch Group industrial brochure developers can assist your company create a new, or redevelop an existing, brochure that provides target market companies with the messages they want to hear and benefits they find valuable, please use our contact form, email us at info@kochgroup.com, or call us at 630-941-1100.

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	Koch Group, Inc. 240 East Lake Street, Suite 300 Addison, Illinois 60101 Phone: 630-941-1100 Fax: 630-941-3865 Email: info@kochgroup.com
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