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Industrial web site development for manufacturers

Industrial marketing services

Koch Group offers a wide range of industrial marketing services to manufacturers across the U.S. As those services have evolved since 1967, we have been asked to develop websites that function for the custom component, fabricated product, or industrial service provider as their needs are quite different from those of a consumer service provider like a bank or a retail operation.

Manufacturers require a site that:

• Loads quickly.
• Is readily found using keyword searches.
• Ranks highly during keyword searches.
• Is easy to navigate.
• Provides the necessary information so a site visitor can qualify the manufacturer as a potential vendor.
• Is designed to drive traffic to the site to generate qualified sales opportunities, and
• Can be used to educate existing and potential customers about their products or services.

Koch Group has been developing industrial web sites that produce results since 1997. The industrial websites developed by Koch Group have become an investment for our clients, not an expense as all of the industrial websites have paid for themselves within six months! This is very unusual for a website developed for a custom component, or fabricated designed and engineered part, manufacturer.

Koch Group web site developers help our industrial and manufacturing web site clients conduct:

• Web site planning
• Initial web site development
• Web site launch activities
• Post launch activities

Web site planning

• Evaluate existing site
• Develop a list of keywords and keyword phrases
• Develop and/or confirm their web site objective
• Focus on their target audience
• Contact targeted site end-users to define “ideal web site content” requirements
• Create effective market-driven industrial marketing messages
• Create a preliminary web site design including layout, masthead development, and navigation scheme
• Prepare a realistic project budget
• Setting the timing of client site’s launch

Initial web site development

• Test site navigation
• Develop content – written in search engine friendly web text
• Evaluate competitors’ web sites for good ideas and ways to rank higher
• Develop graphic design
• Ensure client artwork ownership
• Develop traffic driving value-added site pages
• Provide various non-custom photographic artwork selections
• Recommend and justify needed web site sections
• Schedule and supervise custom photography sessions
• Develop hard copy advertising coordination and “tie in”
• Proofread hard copy and ftped (file transfer protocol) web site pages
• Assist with copyrighting your site
• Assist with web host evaluation and selection
• Optimize the pages for search engines

Web site launch activities

• Submit the site to the major search engines
• Create directory descriptions and submit the site to major directories
• Use your web site to market your business

Post launch activities

• Monitor site performance to determine effectiveness
• Make any needed post-launch corrections
• Offer post-launch web site marketing options
• Provide link development services

There are tens of thousands of web site developers in the United States. What makes Koch Group unique? Why consider Koch Group to develop your new or next industrial web site? Koch Group web site developers:

1. Only develop industrial web sites and/or manufacturing web sites.

2. Interview target market company personnel to determine what messages are required by those market participants to consider our clients as potential vendors.

3. Work with our clients to develop value-added materials such as tips, industry-specific glossaries, how-to information, and other unique web pages that do not currently exist on the Internet, based on our examination that improve link popularity since it provides information they believe their site visitors will find valuable and drive site traffic.

4. Partner with one of the world’s foremost search engine optimization experts to ensure client sites are highly ranked for keyword searches.

5. Work with clients to gather and evaluate early site performance to determine if any modifications are required to adjust it to a high-performance site.

6. Assist clients to set up systems to track opportunities, quotes, and orders generated by their web site.

To learn more about how Koch Group web developers can assist your company create a new, or redevelop an existing, web site that provides improved visibility and significantly increased sales opportunities, please use our contact form, email us at info@kochgroup.com, or call us at 630-941-1100 and we will be happy to discuss your needs.

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	Koch Group, Inc. Industrial Marketing Solutions For Manufacturers 129 Fairfield Way, Suite 219 Bloomingdale, IL 60108 Phone: 630-941-1100 Email: info@kochgroup.com
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