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Market research - field and deskIndustrial marketing servicesKoch Group, Inc. consultants have been providing industrial marketing research services to small and mid-sized manufacturers since the late 1960s. Market research is critical to form the baseline information that marketing managers and business owners need to make informed business decisions and plan properly. Industrial market research is intended to provide objective market information used to reduce uncertainty and make rational and effective marketing decisions to improve profitability. Without obtaining and using recent market research information, companies run the risk of making flawed planning decisions that can negatively impact their businesses. Koch Group consultants have conducted both field and desk research since our inception. What are desk and field market research? What is the difference? Desk market research is the systematic and objective process of collecting primary and secondary data, facts from 1st party and 2nd party sources, about desired customers, markets, and marketing activities. Gathered correctly it is extremely valuable. Gathered incorrectly it is often useless! Field market research is the logical, systematic, and objective process of collecting subjective data directly from a variety of selected market participants to obtain up-to-date "quality" market intelligence from your customers, potential customers, and competitors. Both desk and field market research activities are intended to provide objective market information used to reduce uncertainty and make rational and effective marketing decisions to improve profitability. In our Marketing Tips section we provide a list of desk market research and field market research resources and the kinds of market research information that can be expected to be gained from each source. Koch Group consultants have used all of the listed desk market research and field market research sources listed below to obtain needed market research information. Here we include the list of the potential sources, but more detail is included in the Tips section. Desk market research sources
Field market research sources
Once market research information is obtained it must be organized in a manner to facilitate data analysis. This might include entering the data into a database, spreadsheet, or possibly, simple tables, depending on the information gathered. Proper analysis of the obtained market research data will allow the manufacturer or company receiving the analysis to make proper conclusions, and then develop sound recommendations on potential marketing activity actions. Call or contact Koch Group, Inc. to assist your organization obtain the current market research information your organization requires to plan its future or next marketing activities. Contact us if you would like more information on the industrial marketing services we offer to manufacturers. Please use our contact form, email us at info@kochgroup.com, or call us at 630-941-1100.
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