Selecting an industrial marketing web site developer

Industrial marketing web site developers should have a variety of online marketing skills to successfully drive qualified traffic to your web site. Crucial online marketing skills include:

Write effective text and web text

Many sites are poorly written for two reasons. One, they are written in very poor English. Two, they are not written to effectively derive search (engine) queries to list your site.

Make sure your developer is capable of writing in English effectively and then make sure they can modify that well constructed English so your site text ensures major search engines will list your site high in their search query responses.

Search engine optimization (SEO)

Search engine optimization means your web text has been optimized to drive search engine traffic to your site. The number of web developers that truly can optimize your site pages can be counted on both hands.

The search engines use algorithms that are constantly modified and vary from search engine to search engine.

A developer who can truly optimize your site, or pages on your site, ensures that web searches return your site's pages in the first 20 or 40 returned search listings.

This is truly a very unique web developer skill and a very vital one for the success of your site.

Search engine submission

A good developer will manually submit your site to key search engines. They should also use special site submission programs to submit your site or updated site pages to all the search engines. It is impractical to manually submit site pages to over 1500 sites, but some developers promise that.

The developer should understand the search algorithms of these major search engines and how frequently they change so...they can code your site to obtain a high ranking during appropriate keyword or key phrase searches.

Search engines are very different from (web) directories that some people lump together. A good web developer will properly understand how to register your site with the major search engines as well as on the major directories.

(Web) directory registration

Make sure your prospective developer is familiar with the difference between search engines and web directories such as Yahoo Directory, Google Directory, or Open Directory. Web directories are human-compiled guides to the use of the web with listed sites organized into specific categories. Human editors who probably do not understand your business organize these categorized lists of URLs.

Can your developer write a description of your site that a directory editor will not modify? Does your developer understand how they use categories so your site will get listed correctly when your site is submitted?

Make sure your web developer is very familiar with the major web directories and how to work with their myriad of categories. It is important that a web site be listed in a category that a searcher for your products or services will rationally search under.

Link development

Does your web developer know how to create, implement, and control a link development campaign to get your new, or revised web site, listed as a link from other key sites? Can your web developer accomplish these tasks without resorting to search engine spam, such as the use of free-for-all (FFA) link farms?

This is important as it drives traffic, boosting the link popularity to your site that the search engines love to measure.

Related industrial marketing tips

If you would like more information about how professional industrial web site developers can increase site traffic, rankings, and sales opportunities, please call us at 630-941-1100, use our contact form or email us at info@kochgroup.com.

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