Marketing plan implementation assistance - industrial marketing services

Plan implementation assistance

Industrial marketing services

Once a manufacturer or industrial service provider has developed a plan, or Koch Group consultants have written a marketing plan for them, the most difficult part is performing the plan implementation activities. It is easy for a consultant to indicate in the plan a company should develop a network of manufacturers’ reps or agents in nine selected states. It is altogether another thing to perform that task effectively!

Koch Group does it!

Throughout any consulting project implementation, Koch Group consultants directly participate in implementing action plan activities, as required by our clients.

We are not the consulting firm that tells a client what to do, but does not know how to do it! Our industrial marketing consultants will assist in, guide, oversee, and monitor implementation results in progress to see if a company’s marketing and /or sales personnel are performing required activities as defined and scheduled in the marketing plan. Consider how we assist our clients during plan implementation:

If a client requires in-person sales call assistance, we do it.

If a client needs a web site developed to create increased sales opportunities, we do it.

If a client requires industrial distributors, identified, set up, or trained, we do it.

If a client needs manufacturers' reps identified, evaluated, and contracted with, we do it.

If a client wants a direct mail program developed, with targeted companies, we do it.

Koch Group consultants will directly assist our clients’ management to develop the tasks outlined in the marketing action plan. Our assistance can be through actual task performance, direct help, telephone discussion and coaching, and actual system development jointly by client and Koch Group personnel. We are hands on industrial marketing solutions providers!

Common implementation activity assistance

Koch Group industrial marketing consultants provide a wide array of implementation activity assistance or direct performance. Common implementation activities are listed in the table below:

IMPLEMENTATION TASK

ACTIVITY ASSISTANCE/METHODOLOGY

Agency or Rep Development

Participating in the identification of potential agents; preparing a database of target agencies; preparation of various agency contact letters and faxes; screening interested agencies; setting up a one-day interview schedule in the target MANA or other-designated territory; interviewing the agencies; making selection recommendations.

Call Schedules

Develop listing showing number of calls; target contacts; call frequency; and develop follow-up information.

Customer Contact System

Quantify existing customers and contact name information; develop complete listing of names; titles; phone and fax numbers; develop database to log and retain customer updates and contact information; develop system to generate on-going customer contact.

Distribution Development

Participating in the identification of potential distributors; preparing a database of target distribution participants; preparation of distributor contact letters; screening interested distributors; meeting with and interviewing selected potential distributors at their location; and making selection recommendations to management.

Inquiry System

Qualify opportunities; quantify cost of customer pursuit; and respond with high profile materials. Flowchart current response system; quantify and examine materials sent; evaluate letters; evaluate/develop inquiry follow-up system.

Promotional Materials Development

Target message and market; design messages to meet market needs; structure image and design image to meet market requirements. This applies to printed promotional materials and current web sites.

Quotation System

Run parallel old and new systems simultaneously and verify results; make required revisions and implement final system.

Sales Call Activity

List call frequency; develop follow-up information; and record sales call activity results.

Sales Development

Characterize markets; segments; and niches versus populations; coupled with the identification and qualification of current and potential customers.

Sales Organization

Quantify internal sales needs; evaluate position-staffing requirements; evaluate needs for; and abilities of; outside organizations; develop sales organization review process.

Trade Show Participation

Contact associations to develop industry related trade shows; provide attendance and display costing; select key trade shows; quantify attendance and participation costs; develop booth requirements, develop pre-and post-show contact systems and letters; and participate in selected shows.

Web Site Development

Determine site layout; create navigation scheme; develop needed site graphics or photographic artwork; develop web text for any or all key web pages; perform HTML coding; develop needed value-added sections like Tips or Glossaries; create extensive Links pages; cross link pages; develop a site that is search engine optimized to drive traffic and opportunities to a company; proof, launch site with search engines and directories; and; post-launch site marketing.

If you would like more information on helping manufacturers implement marketing plan activities, or any of the industrial marketing services we offer to manufacturers, please use our contact form, email us at info@kochgroup.com, or call us at 630-941-1100.

	Koch Group, Inc. 240 East Lake Street, Suite 300 Addison, Illinois 60101 Phone: 630-941-1100 Fax: 630-941-3865 Email: info@kochgroup.com
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