Roll-formed products

Koch Group is a 40+ year old industrial marketing consulting firm providing a broad gamut of industrial marketing assistance activities to small and mid-sized manufacturers. Assistance activities include market research, strategic and tactical planning, plan implementation, target marketing, new market identification and qualification, existing market penetration, direct selling assistance, and trade show management. We also specialize in manufacturers' agent identification, screening and contracting.

For this Midwest company manufacturing roll-formed products, Koch Group consultants evaluated the client web site and helped rewrite, redesign, and remarket it, resulting in increased sales and new customers.

SITUATION

Location: Midwest
Industry: Roll Formed Products
Products/Services: Roll Formed Products
Primary SIC Code: 3444
Annual Sales: $8 million

The client’s web site was attractive, linked through the Thomas Register, but was not driving traffic that resulted in developing solid inquiries, quotes, or sales.

The client asked Koch Group to determine why the web site was not performing as they thought it should.

ACTION

Koch Group evaluated the client web site by conducting a variety of searches by keywords, phrases, product categories, and company names to determine the ability of internet users to find the client site. Koch Group Internet searches used all major search engines and major directories.

The result was the client’s site could not be easily found and lacked the content required for search engines to locate the site. Though it was an attractive site, it had been incorrectly constructed.

Koch Group then provided the client a formal report including recommendations for a new site design and layout and revised content requirements.

Immediately after receiving the report, the client asked Koch Group to move forward with the redevelopment of their web site. Koch Group consultants redeveloped the site using some existing technical material, but providing new text, traffic-driving web pages, and new, fast loading graphics.

RESULTS

Koch Group completed the redevelopment of the client’s site and re-launched it in 90 days. The site is ranked now #1 and #2 on major search engines for keywords, phrases, product categories, and company name.

In its first 3 months of operation, the site developed over 120 new customers and is averaging over $65,000 a month in new incremental business. Additionally, 2 new customers whose products will not be produced until later in the year will add an additional $300-400,000 in new revenue by year-end.

If you would like more information about our industrial marketing services for manufacturers and industrial service providers, please use our contact form or email us at info@kochgroup.com.

	Koch Group, Inc. 240 East Lake Street, Suite 300 Addison, Illinois 60101 Phone: 630-941-1100 Fax: 630-941-3865 Email: info@kochgroup.com
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Industrial marketing success story

SITUATION

ACTION

RESULTS