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Selecting an industrial marketing web site developer

Introduction

Over the past few years, many of our manufacturing clients have asked Koch Group to recommend high quality industrial web site developers. They needed to either create a high-performing site or redevelop a site that was performing poorly.

Koch Group management began to develop a generic list of criteria we believed the best industrial marketing web site developers should meet to serve our clients. It is a tough list, but will help any organization find a top-notch developer. We also asked ourselves what our clients must do to ensure the success of their web site. That's the second part of the equation.

Since 1995, we have interviewed hundreds of web developers attempting to find a match for our clients' web development needs.

Following are 11 criteria we developed that should help any company find a web site developer that should be able to handle the technical requirements for an industrial web site and many of the questions they should ask them.

Technical requirements

Online marketing requirements

However, to truly create a web site that will not only provide a short-term payback, but also ongoing longer-term sales opportunities, you should consider employing the services of an industrial marketing web site developer. Not only will they understand the industrial aspects of your business, they will:

Understand how to focus on your target market,
Define end-user needs as they relate to your product or service,
Develop benefits that make your end-users understand why your products or services offer value, and
Can add market oriented value-added sections to your site that will attract end-users in your target market segments.

These additional criteria are needed by a web site developer to effectively create a site that will drive traffic, and new incremental sales opportunities, to your business. These include:

Marketing requirements

Next: Technical requirements >>

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If you would like more information about how our industrial web site development services can help your company achieve your sales goals, please call us at 630-941-1100, use our contact form or email us at info@kochgroup.com.

	Koch Group, Inc. 240 East Lake Street, Suite 300 Addison, Illinois 60101 Phone: 630-941-1100 Fax: 630-941-3865 Email: info@kochgroup.com
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