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Industrial marketing and manufacturing success stories

Koch Group consultants work with our clients to meet, and exceed, their goals and generate tangible and profitable results. Most projects generate managed and profitable growth. The client situations that follow provide an overview of their size, sales volume, industry or niche market, geographic location, and their situation. The paragraphs that follow describe the marketing actions taken to correct the problem and the results achieved. Many of these companies that provided these success stories continue to grow and this just represents their results at a point in time. Check back later!

INDUSTRY

RESULTS

Automotive Stamping

Regained major lost customer and over $1,000,000 in lost sales.

Construction

Increased sales over 80%.

Construction Equipment & Tools

Increased sales over 300%.

Construction Materials

Web site was listed 1st, 2nd, or 3rd in the Internet search engines, or 1st and 2nd for all of their major products and over 90% of their 50 accessories.

Custom Machine Builder Generated $250,000 in incremental sales with local target marketing program.
Decals and Labels Secured automotive market manufacturers' agent and stabilized severely declining sales.

Electronics

Increased distributor sales 33%.

Electronics and Mechanical Assemblies

Increased sales 384% and diversified business base.

Foundry Rewrote web site and changed rankings on Google for key terms from over 100 to listing in the top 15 generating sales opportunities that never occurred prior to the re-write.

Institutional Furniture

Nearly 100% annual sales increase.

Labels, Decals, and Identification Products

Provided new bid opportunity and helped client meet with a new potential customer, provide final bid documents, a developed an agreement contract. Client was subsequently awarded a purchase order for $1.5 million in new sales within 75 days of the initial meeting.

Laser Cutting Increased laser cutting machine utilization by 50%

Lighting

Increased sales by 33% and improved profitability.

Metal Converter

Developed 75 new accounts.

Metal Corrugator Client developed the industry leader in an alternate market as a customer and $3 million in incremental sales and 2x their normal profit margin.

Metal Fabricating

Increased sales over 80%.

Metal Stamper

Reduced dependence on high-volume, low-margin customer and helped establish new manufacturers' agencies.

Non-Ferrous Investment Casting

Increased sales over 100% coupled with market conversion from defense.

Printed Circuit Boards

Domestic sales increased from $0 to $4.0 million.

Process Heat Components Changed manufacturer of custom engineered industrial furnace and process heat components from a failed distributor network to a national network of manufacturers' reps in 15 MANA territories, increasing sales by millions and increasing profit margins.

Product Identification

Established new distribution in automotive industry via manufacturers' agents.

Roll Formed Products

Developed over 120 new customers and is averaging over $65,000 a month in new incremental business.

Specialty Fabricated Metals

Increased sales 40%.

Specialty Metal Products

Taught inside sales personnel how to develop new incremental business opportunities that resulted in 90 new customers within 120 days.

Specialty Metal Stamping

Increased sales 25%.

Trailer Manufacturing

Maxed out capacity with 40% sales increase.

Contact us if we can help your organization's manufacturing members by sharing our "hands on" industrial marketing expertise. Please use our contact form, email us at info@kochgroup.com, or call us at 630-941-1100.

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Koch Group, Inc. - Industrial Marketing for Manufacturers

Koch Group, Inc.
240 East Lake Street, Suite 300
Addison, Illinois 60101
Phone: 630-941-1100
Fax: 630-941-3865
Email: info@kochgroup.com

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