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Target company: potential customer qualifying training
Industrial marketing projects
If our manufacturing clients do not require Koch Group services to perform
activities directly for them in the marketplace, they may require we train
their marketing and sales personnel in specific methodologies.
Koch Group consultants will analyze existing customers and quotations
to develop profiles of high potential target companies. We then develop
a list of key questions that our clients need to get answers to in order qualify a company as
a potential target.
Our manufacturing clients are shown a variety of research tools and sources
to develop target company lists. We then assist our client's marketing
and sales personnel call and qualify a selection of target accounts. When
personnel are comfortable in the research and qualifying methodologies,
we make ourselves available for continuing, support, questions, and assistance.
Industries served
- Construction equipment manufacturer
- Expanded metal fabricator
- Heavy truck and trailer suspension components
- Industrial equipment heating element and sensor manufacturer
- Investment caster
- Specialty metal stamper
- Specialty packaging
Cost Range:
$5,000 - $15,000
Next:
Competitive analysis >>
Previous: << Marketing materials
(brochures, flyers, etc.)
Contact us if we can help your organization's
manufacturing members by sharing our "hands on" industrial marketing expertise. Please
use our contact form, email us at info@kochgroup.com,
or call us at 630-941-1100.
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Koch
Group, Inc.
240 East Lake Street, Suite 300
Addison, Illinois 60101
Phone: 630-941-1100
Fax: 630-941-3865
Email: info@kochgroup.com |
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